Trainer Profile

- CORPORATE GROOMING

Wendy Lee founded Chapter One - Colour, Style and Image Consultancy in 2003 to help men and women define and refine their image and style through wardrobe, communication, and etiquette and protocol skills. Under the mentorship of Ann Reinten of 'The Australian Image Company' and Pat Vincent Scott of 'The Colourflair Studios, UK', Wendy subsequently

became one of the few internationally trained and qualified image consultants in Malaysia. Prior to her transition into the image consultancy industry, Wendy was instrumental in developing and promoting the pharmaceutical markets for Malaysia, Singapore, Thailand and The Philippines. Having majored in Chemistry along with her wealth of experience in strategic marketing, Wendy has achieved various successes in establishing a niche edge in the biotechnology industry.

With constant promotional travel throughout the Asia-Pacific, Wendy's accumulated know-how in business development; marketing and customer relations resulted in her clinching the prestigious Salesperson of the Year Award, marking her stamp as the top 10 marketing person worldwide.

Through her affiliation with The Association of Image Consultants (AICI), The Federation of Image Consultants (TFIC) and The Association of Colourflair Consultants (MACC) Wendy has also successfully completed her Train-The-Trainer Certification with HRD Berhad (Pembangunan Sumber Manusia Berhad), hence being the exclusive qualified Image Consultant in Malaysia. Subsequently in 2004, Wendy was awarded the Asian Image Consultant of the Year by The Australian Image Company.

Her list of corporate clients include UMW, CIMB, Maybank, RHB, Muda Holdings, Peremba Berhad, Val-Asia Technologies Berhad, Public Mutual, Geliga Systems Berhad, Le Meridien Hotel, Sheraton Subang, Malaysian British Institute, Total Corporate Compliance Bhd, Pan Pacific KLIA, Palace of The Golden Horses and Regent KL.

As a fashion style critique as well as a reputable professional speaker, Wendy was invited to be one of the panel judges for The Miss Astro Chinese International Pageant 2005 and 2006 as well as for The Subsidiary Titles Award. She was also a guest speaker for the 11th Malaysia International Jewellex Fair, which was hailed as a record breaker of the Malaysia Book of Records as the "Biggest Jewellery Fair" since 1994. Wendy was invited as a chairperson and a speaker at Bangkok recently, and was voted one of the most inspiring speakers by the attending participants.

Until recently Wendy was appointed the style advisor for Astro's AEC new programme - Evening Edition. She has since garnered considerable media recognition for her expertise in the image field with TV appearances in Astro's Magazine TV Programme - Charming Rendezvous, 8TV's Eve's Diary and NTV7 together with exclusive commendation in The Star Newspaper, The News Straits Times, CLEO, Her World, Malaysian Women's Weekly, CittaBella, Rias and Jelita.

In May 2007, Wendy was invited to chair and speak at the Asia Business Forum in Bangkok. She received rave reviews for her inspiring session on Image and You! With her recent appointment as Media Prima Berhad (TV3, NTV7, 8TV, TV9)'s image training partner as well as an external tutor at the Carven Ong's Fashion Academy, Wendy has again effectively enhanced the status and reach of Chapter One.

On a personal note…

Wendy is the founding member of the Multiple Sclerosis Society of Malaysia, a non-profit organisation dedicated towards providing comprehensive support and education programmes to patients suffering from this incurable disease. She also holds a pianoforte diploma from The Associate Trinity of College London (ATCL) and a teaching diploma from the Yamaha and Kawai School of Music.